Foundational Learning
B2BEA Vendor Professional Certification
How to Sell to Manufacturers and Distributors delivers everything you need to lead, innovate, and thrive in today’s complex B2B landscape. Gain a competitive edge with deep insights, powerful strategies, and actionable tools tailored to the unique challenges of selling to manufacturers and distributors.
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Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
"The secret to success in B2B e-commerce is simple enough to understand, but hard to put into practice"
Justin King
MD & Co-Founder B2B eCommerce Association