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Foundations of B2B eCommerce

The B2B eCommerce Professional: Level 1 Certification is designed for professionals and teams looking to master the essential concepts and strategies of B2B eCommerce. Equipping you with the knowledge and skills to apply this information in the real world.
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Meet Justin King, your instructor

Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.

He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
Featured teacher
"The secret to success in B2B e-commerce is simple enough to understand, but hard to put into practice"

Justin King

MD & Co-Founder B2B eCommerce Association