Foundational Learning

Driving Customer Adoption

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Meet Justin King, your instructor

Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.

He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
Featured teacher
"The secret to success in B2B e-commerce is simple enough to understand, but hard to put into practice"

Justin King

MD & Co-Founder B2B eCommerce Association