Executive Knowledge
Executive Series: B2B Digital for Executive Teams
The B2B eCommerce Executive Series provides a strategic blueprint for senior leaders ready to lead digital transformation within their organizations. Tailored specifically for executives in manufacturing and distribution, this course explores the core shifts reshaping B2B commerce, from changing buyer expectations and complex channel dynamics to the rise of self-service platforms and data-driven decision-making.
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Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
"The secret to success in B2B e-commerce is simple enough to understand, but hard to put into practice"
Justin King
MD & Co-Founder B2B eCommerce Association